Simon's passion is to create beautiful moving images that focus on the brand as hero. His work stands out for its considered and skilled approach to lighting and attention to detail derived from his many years working with top international brands as a food and beverage stills photographer in both London and Cape Town. Simon has mastered the art of making food & beverages look enticing, delicious and natural. He loves what he calls “the process of filming tabletop in such a technical and detailed way” and has the energy and vision to constantly innovate new visual styles. Simon spent 8 years in London in advertising and photography before moving back home to Cape Town in 2008. His advertising years have given him insight into understanding his clients needs as well as the importance of each and every brand. Recent client credits include: McDonalds, Guinness, Heineken, Woolworths, Amstel, Windhoek, Ceres, Liquifruit & Appletizer.