JUICY FRUITSMODELS / MOCK-UPS / REPLICAS
Juicy Fruits are specialist model makers who produce fine detail food, fruit, ﬂowers and natural
form for advertising.
Their food models are cast from translucent resins and are hand finished with layers of tinted
varnishes. This degree of execution requires hours of patience and an eye for
detail, colour and sculptural form.
Juicy Fruits is run by Steven Wheeler, who has been a London
food stylist for more than twenty years. His experience of being on set ensures that all models
respond well under studio lights.