Juicy Fruits are specialist model makers who produce fine detail food, fruit. ﬂowers and natural
form for advertising. They work closely with photographers, producers and agency creatives
throughout Europe. We work to commission and operate special hire libraries from London,
Sydney and Cape Town.
Their food models are cast form translucent resins and are hand finished with layers of tinted
varnishes. Their models look real because they carry a precise density of light and colour within a
translucent resin medium. This degree of execution requires hours of patience and an eye for
detail. colour and sculptural form. Juicy Fruits is run by Steven Wheeler, who has been a London
food stylist for more than twenty years. His experience of being on set ensures that all models
respond well under studio lights. Juicy Fruits continue their reputation within advertising and
offer a friendly one to one service through to completion.
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