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SIMON BARNES SHOOTS META BEER FOR THE HARDY BOYS & DIAGEO

Grinder Director/DOP Simon Barnes recently directed a Meta Beer commercial for the Durban-based agency The Hardy Boys for their client Diageo. The TVC entitled “The Journey”, follows the movement of a drop of beer on it’s “journey” down the side of the Meta Beer bottle and we see how it activates various visual effects on it’s way down. The project involved shooting liquids at high-speed on the Phantom 4K Flex and required extreme attention-to-detail in terms of the liquids & packs styling and SFX. The project was shot in Grinder’s Cape Town Tabletop Studio. Full video-post was handled by Black Ginger and the original music composition & sound design was produced by Milestone Studios.