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SARAH MATTHES JOINS GRINDER FILMS AS DIRECTOR’S PRODUCER

Grinder’s Simon Barnes has been joined by ex-M&C Saatchi Abel Cape Town Producer Sarah Matthes to focus on the increasing demand from the South African food & beverage market.

Barnes’s Christmas TV campaign for Woolworths was a highlight at the end of a busy year that saw him shoot an impressive 22 days for Havas WW London for Birds Eye, Iglo and Findus. This in addition to his ground-breaking ads for MK Norway – Skyr (yoghurt) and Møllerens Flour (which scooped Best Ad at the Norwegian SRF Ad Awards). Both the ads for MK Norway were produced at the recently-launched Grinder Warsaw office in Poland.

“SIMON EPITOMISES THE NEW GENERATION OF TABLETOP DIRECTING, WHERE THE PRODUCT IS THE HERO”

“Simon brings his technical expertise in right from initial concept development, so that he can portray the product the way it needs, and deserves, to be seen” says Matthes. “For a flour ad, that only features the flour, to win Best Ad really is proof of his exceptional skill and understanding of what the clients need.”

Barnes works easily within the high-tech playground of the Phantom 4K Flex and the high-speed Mo-Co Camera Robots. His technical expertise combined with a lighting skill honed from his years as a much-lauded international food & beverage photographer, allows him to push the boundaries in visual communication.

“TABLETOP IS BECOMING MORE AND MORE EXCITING” 

“We can make the food, the liquid, or the cosmetics the star of the show; we can explore visual avenues that audiences haven’t seen” explains Grinder Exec Producer David Rowley. “There is huge potential for Simon in the South African commercials market and bringing Sarah on board shows how seriously we are approaching this. She will work exclusively with Simon as a team, bringing her knowledge and experience of how agencies and clients work and her understanding of what they need.”

Sarah joins Grinder from M&C Saatchi Abel where she worked with brands including Heineken, Yardley, Mützig Beer, Primus Beer, Takealot, Hollard Insurance and MWEB.

For more information visit www.grinderfilms.com.

Or contact Sarah Matthes on Sarah@grinderfilms.com