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Simon Barnes directs Amarula Gold product-launch TVC

Grinder Films in-house Director/DOP Simon Barnes recently shot the Amarula Gold product-launch TVC by Cape Town agency DraftFCB for their client Distell. They shot 2 days of high-speed liquids cinematography on the Phantom Flex in Cape Town’s Grinder Tabletop Studio. Liquids Styling and SFX was handled by the competent crew from FXPacs.

Amarula Gold is the first addition to the Amarula product portfolio in 25 years and coincides with the brands 25th anniversary. Like its cream counterpart, it’s made using hand-harvested Marula fruit indigenous to sub-Saharan Africa, double-distilled and aged in oak for 24 months. The global product release has started with the South African market and is expected to launch into other markets in September.

After many years as a tabletop photographer for some of the world’s top 10 food and beverage brands, the Amarula Gold TVC is Simon’s first foray into the world of directing Tabletop commercials. “The ease at which Simon has made the change to cinematography is simply astounding and impressive at the same time” said Grinder’s EP David Rowley. “I’ve been working with tabletop directors for some years now. From the skill of his lighting to his command of the latest technology, I can see that Simon is simply a very talented natural.”

View TVC here: Amarula Gold TVC