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Grinder shoots Gordon Ramsay & Nataniël TVC for Checkers

The Cape Town based advertising agency 99Cents approached Grinder Films in May to produce a new promotional TVC for Checkers meat featuring the TV personality and Michelin-starred chef Gordon Ramsay together with the SA homegrown celebrity Nataniël. The fun and entertaining TVC features the unlikely duo testing the new meat range which includes the steakhouse classic rump known as Picanha, its Brazilian name, which is the most highly sought-after beef cut in Brazil. Also sampled was a farmstead premium pork rump that is often hard to track down and is, according to Ramsay, “One of the most difficult cuts for a butcher to master.” The TVC is a follow-on from the existing 2012 Checkers campaign with Ramsay. The chemistry between the two personalities was very successful and represents the first of an ongoing TVC campaign featuring Gordon & Nataniel for a new range of products being introduced by Checkers.

The production was shot at the wine farm and state-of-the-art cooking school venue Leopards Leap in Franschhoek. The production required 3 cameras running simultaneously and in TC sync with live sound recording in a type live-recording approach to capture the best moments of the live action and spontaneous humour.

To view the TVC as well as the behind-the-scenes Making-Of, click the following links on the Grinder Films Vimeo channel  >

The Checkers TVC

The Making-Of