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Grinder signs new food and beverage directors.

As the world’s focus on food and beverage advertising has increased steadily, so too has the demand for specialist F & B directors. The days of one-director-does-all are over. Grinder Films’ impressive roster now includes Ian Difford (exclusive for the international market) whose recent shoots include Carte d’Or ice cream for DDB Poland (his third for Grinder), KFC, MacDonald’s, Steers, Danone & SAB Miller; world renowned chocolate specialist  David Wynn-Jones; visual master Michael Buckley; expert all-rounder Manfredo Leteo and the liquids guru Giaco Angelini. Grinders EP David Rowley: “The expansion of our directors roster gives Grinder the ability to better react to the steady increase in board-flow we are experiencing in addition to better address requests for directors of specific food-types. With a few more top director signings pending we are really excited about where we are right now”. Grinder also represents a selection of top F&B specialist photographers such as Alain Proust, Simon Barnes, Gerda Genis and Anthony Johnson in addition to growing its reputation for being a centre of excellence for top f & b stylists for shoots around the globe. Grinder’s list of recent clients include InMarko Unilever, Heineken Breweries, Steers, Knorr and the SA retail chain Checkers.