Grinder travels to Thailand for Asian Adfest
While Rob Payton was in Warsaw shooting yet another Knorr commercial for the Unilver global Knorr Chefs campaign, Dave Rowley was over in Pattaya, Thailand for the 2012 Asia Adfest. With an advertising industry that grows at a steady 5% annually, Asian producers have been showing increasing interest in our tabletop and the many ways they can work with us – from shooting remotely here with live feedback or shooting with their teams here to us flying to shoot in Asia.
Grinder EP Dave Rowley comments: “The buzz of creativity and positivity at the festival was simply inspiring and the positive feedback to what Grinder has to offer was very rewarding. We’ve made excellent contacts at this year’s festival, have been working on pitches and it’s got to be a matter of time until Grinder lands its first Asian project. We all know Cannes is like the Oscars for advertising but I can see the Asian festivals growing from strength-to-strength and becoming as important in the future”